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Digital Marketing

Course Overview

Join the Digital Marketing course at Aptech Computer Training, available at our Dubai & Sharjah branches. This comprehensive program offers in-depth training in Social Media Marketing, SEO, Content Creation, Website Building, Email Marketing, and WhatsApp Marketing. Gain hands-on experience with various marketing tools and techniques to effectively plan, execute, and analyze marketing campaigns that drive business growth. This course is designed to help participants enhance their marketing skills from basic to advanced levels, making it suitable for beginners, entrepreneurs, and marketing professionals looking to expand their digital marketing expertise. Upon successful completion, participants will receive a KHDA-certified certificate, validating their skills and enhancing their career opportunities in digital marketing.

Introduction To Digital Marketing

  • Introduction
  • Digital Marketing Fundamentals
  • Target Audience
  • Market Research
  • Introduction To Building Website
  • Wordpress Fundamentals

Marketing Website For Business

  • Customize your website
  • Build Home Page
  • Create Menu
  • Master Widgets
  • Engage Users with New Products
  • Call to Actions : Increase the conversions

Blogs

  • Introduction to Blogs
  • Blog Sidebar
  • 3 Powerful Blog rules
  • Import Blog Posts on Homes

Online Store

  • Introduction to WooCommerce
  • Create your Products
  • Build your store

Heart Of Marketing

  • Introduction to landing page
  • 3 Main Element Every Landing Need 

Build Your Email List

  • Email Marketing Fundamentals
  • Create the list as per categories
  • Secret to create 1000 targeted subscribe 

Email Marketing - Mailchimp

  • Introduction to Mailchimp
  • Set Mailchimp up on WordPress
  • Create Mailforms 

Copywriting

  • What Is Copywriting?
  • Know Your Customer First
  • Word Storage

Search Engine Optimization

  • Intro to SEO
  • The 3 major SEO steps
  • Keywords everywhere

Seo Keyword Research

  • Keywords Conversion & Bounce
  • The 2 Type of Keywords
  • Create The List
  • Competitor Keyword Research
  • Google Keyword Planner
  • Google Trend
  • Can You Rank #1?
  • Keyword Validation 

Build Website In Seo Standard

  • Intro To Building Web Page
  • Page Title, URL & Headline
  • Yoast
  • Body Rules
  • Back Links 

Search Engine

  • Google Search Console
  • Sitemap
  • Indexing
  • Queries
  • Page Speed
  • SSL Certificate 

Drive Traffic

  • Intro to Drive Traffic
  • Social Media & resources
  • Competitors Traffic Channels 

Social Media

  • Instagram Marketing 
  • Facebook Marketing 

Google Analytics

  • Why Google Analytics?
  • Establish your property
  • How to install tracking ID 

Internet

  • Google Adwords
  • Youtube
  • LinkedIn
  • Twitter

Who Can Enroll?

  • Aspiring Digital Marketers.
  • Entrepreneurs & Business Owners.
  • Marketing Professionals.
  • Freelancers & Content Creators.

Course Outcomes:

  • Proficiency in developing effective digital marketing strategies.
  •  Ability to use marketing tools for SEO, Social Media, and Email Marketing.
  • Skills to create, analyze, and optimize online campaigns.
  • Expertise in managing websites.

Career Opportunities:

  • Digital Marketing Specialist
  • SEO Expert
  • Social Media Manager
  • Content Marketer
  • Email Marketing Specialist
  • E-commerce Specialist

Why Choose Us?

  • Expert Instructors: Learn from experienced professionals with marketing expertise.
  • Hands-On Training: Practical projects to enhance your marketing skills.
  • KHDA-Certified Certificate: A valuable credential to boost your career.
  • Comprehensive Curriculum: Covering all essential tools and techniques for digital marketing.
  • Flexible Learning Options: Available both online and offline.

Eligibility / Requirements:

  • Basic knowledge of computers and internet usage.
  • Interest in digital marketing and online advertising.

Overview:

  • Join the Digital Marketing course at Aptech Computer Training, available at our Dubai & Sharjah branches. This comprehensive program offers in-depth training in Social Media Marketing, SEO, Content Creation, Website Building, Email Marketing, and WhatsApp Marketing. Gain hands-on experience with various marketing tools and techniques to effectively plan, execute, and analyze marketing campaigns that drive business growth.
  • This course is designed to help participants enhance their marketing skills from basic to advanced levels, making it suitable for beginners, entrepreneurs, and marketing professionals looking to expand their digital marketing expertise.
  • Upon successful completion, participants will receive a KHDA-certified certificate, validating their skills and enhancing their career opportunities in digital marketing.

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